On 11th September we proudly took home the PSI Academy Award by PSI – Promotional Product Service Institute and Green Product Award for Campaign of the Year!
Together with Horst Liebetrau’s marketing agency upside, we were nominated for our collaborative work on LOVE MAGENTA / Deutsche Telekom.
Our LOVE MAGENTA Upcycling Collection is all about scaling remanufacturing by turning deadstock fabrics, production off-cuts, and unsold garments into fresh, high-quality merchandise. While these materials were never used, they still add to the apparel industry’s growing waste footprint. By treating them as valuable resources rather than waste, we cut down on virgin raw material use and avoid the resource-heavy processes of creating new textiles. Since launching in 2020, the collection has already saved significant amounts of water and CO₂.
We’re beyond proud that this work has been recognised with one of Europe’s leading sustainability awards in the promotional products industry.
And of course, a huge shout-out to Christine Zobel as well as Jana Kaap—your support made this achievement possible!
