BE PART OF THE CYCLE

Upcycling is the creative reuse of leftover materials and products into new materials or products perceived to be of greater quality, such as artistic value or environmental value. It sounds simple but can be rather complicated. For our new collection for Deutsche Telekom’s LOVE MAGENTA we used t-shirts from the last season as basis for new upcycled products. Together with our manufacturer in Portugal we created two designs that turn the t-shirts into bags: a lightweight, soft gym bag and a zip pouches. By the way, these are particularly economical: four pouches can be made from one leftover shirt.

With this method, the fabric of the t-shirt remains intact and is not divided into fibres and woven into new fabric, as is the case with recycling. This creates real added value. But why go to all this trouble for a few bags? Upcycling is necessary. Around 92 million tons of textiles from the fashion industry end up in trash every year. Worldwide, a garbage truck load of material is stored or incinerated every second. 95% of all textiles could be recycled or reprocessed. But the recycling rate is only 15% at most.

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